Barco enlivens Nokia’s latest cellphone launch

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When a cutting-edge brand like Nokia wants to flex its technology muscle, what better way than to pull off an animated, high-tech billboard and surprise pop concert in downtown New York City? Joining the party was a dazzling 3D video show blasted across the multi-faceted LED façade of American Eagle Outfitters’ Times Square store originally developed by Barco and The Barnycz Group. The addition of Barco’s ImagePRO-IIs helped to make it all run smoothly.

"We knew we had to go big and bold with this campaign, and Nokia wanted to demonstrate its ability to conquer a huge technical challenge," commented JD O’Lone, Director of Experiential at Mission. The iconic AEO building in Times Square provided the perfect venue to engage thousands of people in a live, immersive showcase to launch Nokia’s new phone.