We're fueling the switch from traditional lamp-based cinema projectors to laser-illuminated cinema projectors around the world:
- Over 40 top exhibitors have already selected Barco’s flagship laser projectors. Of the over 125 installations with Barco flagship laser projectors worldwide, 50 installations are in the EMEA region.
- With more than 15 all-laser complexes committed, leading exhibitors are also switching to Barco’s full range of flagship laser and laser phosphor solutions to turn their cinemas into all-laser multiplexes that offer the perfect match between premium experiences and cost-effective operations.
Acknowledged by audiences
“The moviegoer sees the difference,” comments Wim Buyens, Senior VP of Barco’s Entertainment division. Recent surveys have confirmed that moviegoers are also acknowledging the premium image quality Barco’s flagship laser projectors bring. When asked to rate the image quality, more than half of the respondents gave the top score of 5/5. This premium experience also has a positive effect on their cinema visit frequency: 2 out of 3 moviegoers state that laser projection would make them go to the movies more often. On top of that, they are willing to pay a higher ticket price for a laser-projected movie, boosting revenues for exhibitors. These top-line indicators – combined with the operational efficiencies and cost-savings – make a very solid business case for Barco’s flagship laser projectors.