The perfect meeting is yours to shape

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Perfect meeting is yours to shape
Guest blogger, Brian Solis, award-winning author, prominent blogger/writer, and world renowned keynote speaker takes a closer look at the role of architects in the future of work and more precisely on how they can improve meeting experiences.

I tried to be innovative, but I got stuck in meetings all day.

Sound familiar?

I think it’s safe to say that most people feel that meetings are frequently a waste of time. Without leadership, structure, creating a meeting plan or defining roles and responsibilities, meetings can never be fully collaborative or productive.

Yet, our calendars are stacked with meetings every day. Clearly, there are those who believe in their worth because, there they are, scheduled weeks and months ahead. And, somewhere in-between all of these meetings, we desperately try to find time to be productive and get real work done. I once quipped that the work day is for meetings and home is for work. The more I think about it, the less funny it is. This is actually the reality for many of us.

But meetings are a part of everyday business culture and we are forever beholden to them. However, that doesn’t mean that we are helpless, eternally captive to a function of work that today, can represent the anthesis of creativity and collaboration.

The future of work needs architects

We live in a time of incredible innovation, an evolving state of digital Darwinism with mind-blowing technologies that are shaping the future of work right now. Today’s technology is more than capable of unleashing a new wave of potential and productivity. As technology disruption accelerates, its resulting effects on people and how they work and live is also continually changing.

To succeed, however, takes more than technology. Innovative technologies are enablers for either enhancing the old way of working or enlivening more inventive, collaborative and productive work. That’s the difference between iteration and innovation. The former is using new tech to do the same things better. The latter, innovation, is using new tech to create new value and opportunities.

The future of work is built upon a balance of both. And it is in how companies and operators innovate and to what extent work creates unique and compelling competitive advantages.

Start with meetings.

The perfect meeting is a productive and collaborative experience

Beyond the future of work, when it comes to meeting experiences, the word “experience” is more important than we allow ourselves to process and understand. In its essence, experiences are emotional reactions to moments and those emotions shape how you react and how you feel, then and over time. And, experiences, whether they’re exceptional or awful, become memories. Anything in between is forgettable.

You’re not just an architect in the future of work. You’re an architect of meeting experiences.


In their report, ‘Five Steps to the Perfect Meeting’, Barco walks you through the art and science of improving meeting experiences. More so, in five simple and thoughtful steps, this report helps you help others to make meetings more productive and collaborative. Doing so, will help everyone feel motivated and energetic and also get them to see meetings in a new light. Instead of meetings being viewed as irrelevant, useless, wasteful, etc., they become fruitful, additive and a space for fun, creativity and cooperation. Over time, perfected meeting experiences introduce new value and change behaviors beyond meetings.

This is why the future of work, needs architects, those who can bring a new perspective, mindset and vision to the idea and potential of work—not just what work is, but more so, what work could and should be.

What’s important to understand is that there’s nothing in the legacy operational playbook that says you can’t be that architect. Your time is valuable. Your colleague’s time is valuable. But not everyone can see that the way they work is holding others to iteration versus innovation. This is where you come in.

You have a big role to play in igniting new perspectives and approaches toward the future of work. Each step you take opens new perspectives, sparks imagination and curiosity and sets the bar for new, more productive and imaginative ways to work. And as you progress, you wind up writing a next generation operational playbook that defines the future of work…the way you want to work.

About Brian Solis

Brian Solis is Principal Analyst and Futurist at Altimeter, the digital analyst group at Prophet and has been called one of the greatest digital analysts of our time by CMOs and CEOs of top brands. He studies disruptive technology and its impact on business. He is also a digital anthropologist who seeks to better understand how technology affects and shapes behaviors, norms and society. Through his research and published work, he humanizes disruptive trends to help leaders understand how technology, markets and people are evolving and how to drive innovation and growth. 


In addition, Brian is an award-winning author and world-renowned keynote speaker who is consistently recognized as one of the most prominent thought leaders in digital transformation, innovation, experience design and digital humanities. Brian has authored several best-selling books including X: The Experience When Business Meets Design, What’s the Future of Business (WTF), The End of Business as Usual and Engage! 


With a loyal online audience of over 700,000 people online, his work makes him a sought-after thought-leader to leading brands, celebrities such as Oprah, Shaq, and Ashton Kutcher and over 1,000 startups. Know more..



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