Barco and China Film Group sign agreement for the purchase of 800 digital cinema projectors

Beijing, China, 10 December, 2014 – Today, digital cinema leader Barco has announced a new deal with state-owned China Film Group (CFG), the country’s largest film company. Over the next few months, 800 Barco digital cinema projectors – including the brand-new Barco Alchemy integrated projection systems – will be deployed in CFG theaters nationwide. Barco is CFG’s largest cinema projector supplier and has been selected in the chain’s approved suppliers list for the next five consecutive years.

CFG produces and distributes films, imports and exports foreign releases and runs movie theaters across the country. The CFG cinema chain includes many theaters of various sizes and dimensions – from IMAX to small screens – all over the nation, a number that will be expanding rapidly between now and the end of 2015. As the chain’s most reliable and long-term device supplier, Barco not only equips these theaters with high-quality projection solutions, but offers a whole service package as well. Accordingly, Barco has been on CFG’s list of approved suppliers for many years now.

Barco Alchemy: the right choice for the future
The most recent agreement between CFG-Barco and CFG is part of CFG’s expansion plans for 2014 and 2015. Barco will be providing 800 digital cinema projectors, 100 of which are high-end Barco Alchemy integrated projection systems.

Barco Alchemy is the first integrated media server to reach DCI 1.2 level in the world that can play 4K films at 60 fps 4K 3D content on a single projector. In normal projection modes, the system offers seamless 2D and 3D switching. As a result, Barco Alchemy projectors are able to cope with higher specification demands, and offer new opportunities for the future operation and development of cinemas. Thanks to the fact that they have been installed and debugged during the production process, the Alchemy devices can go into operation very quickly and require only low operating and maintenance costs.

Wide scope, superior service
“Chinese cinemas are currently diversifying their business in order to cope with increasing competition,” explains Mr. Phil Chen, General Manager of CFG-Barco (Beijing) Electronics Co., Ltd. “CFG cinemas have the widest coverage, including first-tier metropolises and remotely rural areas. The company therefore needs a supplier that can offer both high-quality devices and comprehensive, superior services. As for users, CFG-Barco is a reliable choice. We apply products and services locally based on trust, respond timely to users’ ever-changing demands, and make continuous efforts to support the development of Chinese cinema.”

About CFG-Barco (Beijing) Electronics Co. Ltd.
CFG-Barco (Beijing) Electronics Co. Ltd. (‘CFG-Barco’) was established in 2011. The company is a joint venture between two Barco subsidiaries – Barco Visual (Beijing) Electronics Company Limited and Barco China (Holdings) Limited Company – and China Film Equipment Co. Ltd., a subsidiary of China Film Group.

CFG-BARCO illustrates Barco’s and China Film Group’s determination to develop China’s digital cinema market by strengthening the localized development and production of digital cinema products and services in China.

Through its customer service facilities, sales, local R&D and production capability, the company will promote the Barco brand and ensure Barco’s world-class quality and service. Leveraging the experience and influence of China Film Equipment Co. Ltd., the company will also build more effective communication channels and a more intimate relationship with customers.

The headquarters and production unit of CFG-Barco (Beijing) Electronics Co. Ltd. are located in Chang Ping District, Beijing.

 

About Barco
Barco, a global technology company, designs and develops visualization products for a variety of selected professional markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and Asia Pacific. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with 4,000 employees worldwide. The company posted sales of 1.158 billion euro in 2013.

© Copyright 2014 by Barco
 
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