Barco-powered Warner Bros mobile cinema travels Europe to showcase a unique 4D experience
Kortrijk (Belgium), 13 May 2015 – Cinemagoers in Antwerp, Belgium, will be treated to a free, immersive 4D experience this Friday and Saturday, 14 and 15 May, as Warner Bros’ CineTransformer holds halt at the Kinepolis multiplex to promote the brand-new Warner Bros action-thriller San Andreas. The CineTransformer - a huge trailer that can be easily converted into a mobile cinema – is equipped with a compact, fully integrated projector from digital cinema technology leader Barco. From Antwerp, it will be heading for Germany, the UK and Spain.
Developed back in 1995, the CineTransformer is a 53-foot double expandable trailer that can be transformed into a fully-fledged mobile cinema with 2D/3D and 4D capabilities, seating 91 people. Entertainment Warner Bros first toured the United States with a CineTransformer to promote ‘Gravity’ in 2013. This month, a Warner Bros movie trailer is traveling the States and Europe to provide a sneak peek of San Andreas – a new action thriller starring Dwayne Johnson. Fans in Antwerp, the first stop of the European tour, are invited to come out and watch an exclusive six-minute scene from the film in RealD 3D with buttkicker seats and experience it in 4D. Barco was happy to equip the trailer with a compact DP2K-10S projector, which is especially designed for smaller theaters, boothless cinemas and single screens.
How unique cinema can be
“Fox Belgium, which is an official distributor of Warner Bros movies in Belgium, asked if we were interested in supporting the European tour. As Barco has been working closely together with 20th Century Fox for a while, it was only logical for us to team up,” says Wim Buyens, Barco’s Head of Entertainment. Fox was an early endorser of the Barco Escape technology, working hand in hand with Barco throughout the last year to further develop the format and showcase new theatrical content to audiences. Earlier this month, Barco and Fox have inked a five-year, multi-title per year agreement to release movies in the Barco Escape format. Buyens: “Barco is really addicted to cinema and committed to offering cinemagoers an ever better, ever more innovative cinema experience. We’re therefore delighted to lend support to this initiative, which demonstrates how cinema can offer a truly unique and immersive entertainment experience.”
The San Andreas CineTransformer will stop at Kinepolis Antwerp on Friday 15 May and Saturday 16 May (Friday 12:00 to 22:00; Saturday 12:00 to 15:00). Everyone is welcome to watch – and feel – the scene from San Andreas (free). Kinepolis Antwerp also schedules six exclusive avant-première screenings of San Andreas these days (Friday 14:15; 16:45; 19:45 and 22:15 and Saturday 14:15 and 16:45). The movie will officially première in the States and Europe at the end of May.
About Warner Bros. Entertainment
Warner Bros. Entertainment Inc. is a fully integrated, broad-based entertainment company and a global leader in the creation, production, distribution, licensing and marketing of all forms of entertainment and their related businesses. A Time Warner Company, Warner Bros. Entertainment stands at the forefront of every aspect of the entertainment industry from feature films to television, home entertainment/DVD, animation, product and brand licensing and interactive entertainment. The company’s vast library, one of the most prestigious and valuable in the world, consists of more than 61,000 hours of programming, including nearly 6,500 feature films and 3,000 television programs comprised of tens of thousands of individual episodes.
Barco, a global technology company, designs and develops networked visualization products for the Entertainment, Enterprise and Healthcare markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and APAC. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with 3,250 employees worldwide. Barco posted sales of 1.051 billion euro in 2014.
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