Cinepolis becomes first exhibitor in Latin America to install high brightness digital cinema laser projector
Rancho Cordova, Ca., USA – 17 March 2015 – Barco, the global leader in digital cinema projection, has become the first to deploy a high brightness digital cinema laser projector in Latin America with the recent acquisition by Cinepolis, the largest cinema chain in the region and fourth largest in the world.
Building on its long-term relationship with Barco, Cinepolis chose Barco’s DP4K-60L laser projector due to its superior image quality and technical superiority. Barco has been the exclusive provider of DLP Cinema® xenon projectors for the exhibitors’ converted and new theaters since 2011, becoming a trusted partner for Cinepolis’ expansion over three continents.
The laser projector is installed in their brand new signature complex, Cinepolis Parque Toreo in Mexico City, featuring 13 screens in total, pioneering a number of new concepts and all outfitted with Barco laser and xenon projectors. The high brightness laser system uniquely combines single projector simplicity with operational flexibility -- in this case, with polarization-based 3D -- to provide consistently brighter, sharper and more uniform images, delivering stunning, saturated colors for the most lifelike and immersive movie presentation available today.
A pioneer in upscale cinema
“We are delighted to pioneer high brightness laser-illuminated projection in the Latin America cinema market, which is in keeping with our mission of offering an upscale, family-oriented environment to indulge our guests in an intimate, pampering experience,” comments Gabriel Morales, Director for Technology at Cinepolis. “Barco has been an excellent digital cinema partner, not only providing the industry’s best-in-class projectors but also leading in the local Latin market, with its partnership approach and dedicated overall support experience to optimize our investment in their solutions. Barco Laser was a logical choice in our long standing collaboration including future and leading edge technologies in now well over 3,000-theaters we work together”.
As Cinepolis grows its premium cinema footprint, it maintains a keen eye on the latest digital technologies. “Barco’s DP4K-60L became the logical choice for high-end projection, based on its ability to outperform other models by showing 4K content at 60 fps and 3D movies in full 4K resolution,” added Ivan Cannau, Vice President Latin America for Barco.
Local service and support
Barco continues to demonstrate strong support for the Latin America cinema market to ensure exhibitors’ total satisfaction. Barco provides 24/7/365 onsite technical support through local service teams, with parts conveniently available from eight locations in Latin America. In addition, Barco’s installation and advanced service certification training is available in Sao Paulo, Brazil; Mexico City, Mexico; and Sacramento, California.
“Our close relationship with Cinepolis formed during our extensive deployments has been immensely successful, and we applaud their progressive approach to cinema entertainment,” comments Ney Corsino, Senior Vice President, International Sales for Barco. “We are committed to helping them reap all the rewards of Barco’s laser-illuminated projector while we continue to support expansion of their circuit across Mexico and other parts of the world.”
With a total of 457 complexes, Cinepolis operates 3,841 100% digital theaters over three continents. With more than 25,000 employees and equipped with advanced technology infrastructure, Cinepolis is always at the forefront of the film industry. It was the first company in Mexico to introduce the concept of multi-stage type rooms, IMAX® and the first in Latin America with VIP rooms. It is also a pioneer in the industry to implement, for the first time in America, 4DX technology for a fourth dimension experience, with moving seats, aroma, light effects and wind, leading the viewer to have a much more intense experience. Innovation is also reflected in other concepts developed for the benefit of its customers such as Junior® Sala, the first of its kind especially dedicated for children, the loyalty program "Club Cinepolis", the online payment card CineCash® credit services to book and purchase tickets via telephone and the Internet through "Cineticket" cinepolis.com, Facebook and Numbered armchair in all rooms. For more information visit: www.cinepolis.com
Barco, a global technology company, designs and develops networked visualization products for the Entertainment, Enterprise and Healthcare markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and APAC. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with 3,250 employees worldwide. Barco posted sales of 1.051 billion euro in 2014.
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