Demetra wins Henry van de Velde Gold Award for Business Innovation 2020

Kortrijk, Belgium, 23 January 2020 – Yesterday, Barco’s skin imaging platform Demetra has won the Henry van de Velde Gold Award 2020 in the category ‘Business Innovation’.

Henry van de Velde was a Belgian painter, designer and architect who was active from the end of the 19th century until the 1950s. The Henry van de Velde Awards are the oldest, most prestigious design recognitions in Belgium and have been awarded to designers, organizations and companies since 1994.

This year, 304 projects were submitted, which is 50 more compared to 2019. Last November, the jury, chaired by Professor at the Faculty of Design Sciences at Antwerp University Chris Baelus, already chose 21 winners in 8 categories. Demetra was one of the three winners in the ‘Business Innovation’ category. Yesterday, the Gold Winners in each category were announced. Demetra received the honor of winning in its category.

Demetra team at Henry van de Velde Award 2020

The Demetra device was co-developed with Verhaert, a leading integrated product innovation company based in Belgium, The Netherlands and Portugal. The recognition is an important reward for the solution’s functional and aesthetic design, which was developed with efficiency, ergonomy and qualitative results in mind.

Jana De Cock (Product Manager Demetra at Barco) says: “During the development of Demetra, we put a lot of effort in the user-friendliness of our solution, and in the fit with the doctor’s workflow. We used an iterative user-centered approach to get every detail right. Many dermatologists are truly enthusiastic about the result: a portable, wireless and ergonomic dermatoscope with a nice-looking design. We are grateful that we now also received this recognition from the experts of the Henry van de Velde jury.”

Demetra: next-gen of dermoscopy

Co-developed with leading dermatologists, Demetra is a revolutionary skin imaging platform that unifies innovative technology and sleek design. It allows dermatologists to take any kind of picture and makes mapping, follow-up and comparison of skin images smoother and smarter. The future-proof solution will come with advanced insights based on Artificial Intelligence, that support clinical decisions in real-time. Demetra brings a revolution in skin imaging, and it's shaping the future of dermatology.

About Barco

Barco designs technology to enable bright outcomes around the world. Seeing beyond the image, we develop visualization and collaboration solutions to help you work together, share insights, and wow audiences. Our focus is on three core markets: Enterprise (from meeting, classroom and control rooms to corporate spaces), Healthcare (from the radiology department to the operating room), and Entertainment (from movie theaters to live events and attractions). In 2018, we realized sales of 1.028 billion euro. We have a global team of 3,600 employees, whose passion for technology is captured in 400 granted patents.

For more information, visit us on, follow us on Twitter (@Barco), LinkedIn (Barco), YouTube (BarcoTV), or like us on Facebook (Barco).

About Verhaert

Since 1969, Verhaert Masters in Innovation has pioneered the field of product innovation. As a leading innovation group in integrated product development, Verhaert assists companies and entrepreneurs in the development and implementation of successful innovation processes. The group now has more than 200 employees with offices in Kruibeke, Gentbrugge, Kortrijk, Nivelles, Noordwijk, Utrecht and Aveiro.

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For more information, please contact

Inge Govaerts picture 1 Inge Govaerts
Corporate Communications Officer
Barco nv

Telephone +32 56 36 80 52

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