XL Video and Barco partner to make the U2 360° tour a worldwide success
Kuurne, Belgium, 10 September 2009. XL Video, an international leader in the rental market for display technology and Barco, a global leader in creative LED technology, are proud to announce that their close collaboration has contributed to the realization of the remarkable 360° LED screen for the U2 world tour. After a triumphant European start, the tour's multi-city US leg begins on 12 September at Soldier Field in Chicago.
For opening night in Soldier Field, U2 sold out all 65,000 tickets in a matter of minutes, and based on the demand, the band had to schedule an extra show on September 13th. The centerpiece of the U2 360° tour is the world's first transformable LED screen, comprised of over 500,000 Barco FLX LED modules.
For the third time this millennium, the close cooperation between XL Video and Barco has resulted in revolutionary shows for U2, each with sets comprised of LED arrays previously unseen in the events industry. The shows are the result of months of intense technical and creative collaboration. For the next two years, XL Video will be accompanying U2 on the road, turning every show into a visually stunning spectacle, and Barco will continue to support XL Video for the duration of the tour.
Previous XL Video - Barco partnerships have led to a wide variety of successful concert tours, with high-profile artists such as Bon Jovi, George Michael and many more — and the current U2 360° tour continues the close inter-company partnership.
“We are glad to be working with Barco on the new U2 360° tour,” says Rene De Keyzer, XL Video's Managing Director. “XL Video has always been an early adopter of groundbreaking technologies, because we believe that this is the best way to serve our customers. Throughout the years, we've built an impressive track record, culminating now with the U2 360° tour.”
“Working with XL Video over the years, we've realized numerous successful projects, and the current U2 360° tour is no exception,” says Paul Matthijs, Senior VP for Barco's video and lighting solutions business unit. “The U2 360° tour represents the perfect showcase for how innovative products can enable world-class entertainment, with sets capable of visually overwhelming millions of fans worldwide. With forward-thinking rental partners such as XL Video, partners who are willing to invest and push the boundaries of creative visualization technology, the future of the events industry is truly bright.”
About XL Video
XL Video was formed in the year 1996 and has quickly established itself as the international market leader in the field of video production for trade shows, outdoor events, indoor events, concert touring and television shows. XL are a leading rental supplier of video display systems with indoor and outdoor LED screens as well as having one of the largest fleets of high-brightness projectors which also complement our fully SDI camera systems. XL guarantee creativity, quality and innovation with tailor-made solutions and work in close cooperation with all the leading manufacturers of this state-of-the-art technology. XL Video is a global player with offices around the world to serve you anywhere at anytime, offering experience, expertise and the right people for the job, with an impressive track record to prove it. www.xlvideo.com
Barco, a global technology company, designs and develops visualization products for a variety of selected professional markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and Asia Pacific.
Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with about 3300 employees worldwide. Barco posted sales of 725 million euro in 2008.
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