Strategy and objectives

Our ambition

Barco’s mission is to enable bright outcomes by transforming content into insight and emotion. In order to achieve that mission, we offer best-in-class, networked visualization solutions (hardware and software) and related services.

Our strategy

We have worked hard over the past few years to drive our growth and strengthen our global leadership position in three key markets: Entertainment, Enterprise and Healthcare.

Based on our strong foundation (people, operational excellence, global presence, strong brand, technology leadership, solid financials and leadership in core markets), we are now taking the Barco strategy to the next level. To advance our growth while improving outcomes for all stakeholders, we will focus on performance in the first few years, combining our innovation efforts with a clear emphasis on executional excellence.

Our objectives

2013 - 2014

Gear up for growth in networked visualization global leadership

2015 - 2017

Strengthen global leadership in three target markets

2017 - 2020

Focus on performance

All three markets that we’re active in, are healthy markets where we have constructed a strong base for our future. Even still, we want to step up our strategy in the coming years. While putting together a balanced portfolio of growth initiatives, we will also concentrate on improving the performance of our core businesses, i.e. strive to reach execution – operational and commercial – excellence and nail down profitability. In the first half of 2017, our new management team will reveal strategic initiatives to drive value across domains and divisions.

Get in touch

Barco NV Legal Entity Identifier: 549300N17QCD827TII61

Barco Inc. Legal Entity Identifier: 549300VZHO7QC2YUVO96

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Barco company address
Beneluxpark 21
BE-8500 Kortrijk, Belgium
Tel: +32 56 23 32 11
Barco registered office
Pres.Kennedypark 35
BE-8500 Kortrijk, Belgium
Tel: +32 56 23 32 11