Living our DNA: Barco's five culture building blocks

Barco is on a journey to rejuvenate its culture  - in order to keep leading the pack in today's rapidly changing world. We have identified five culture building blocks that we use as points of departure in all our internal communications materials.

1. We look for the better way

Continuous improvement brings us where it matters. We are creative and stay curious. We reflect, coach, share to be the leader in our markets. We take time to learn from each other, our mistakes and the world around us. We challenge ourselves and the status quo. We take down obstacles and don’t fear change.

2. We think with the customer

Our customer is everywhere. It’s our end-users, our resellers, our colleagues who depend on us to deliver. We prioritize customer value & experience in everything we do. To do so, we embrace our suppliers & partners as part of our eco system. We are empowered to explore ideas beyond today’s market needs. We look for scalable & innovative solutions that add value for our customer, be it an internal or an external customer.

3. We care, we grow

It all starts with us. We support each other to be the best we want to be. We build upon our talent to be ready for tomorrow. We ask and give feedback to become stronger. We leave room for vulnerability and expect authenticity and integrity. We learn from each other and invest in our growth, enabled by our leaders.

4. We own our results

We get energy from moving forward and winning. We agree on goals and bring together the means to drive for full implementation, in a decisive and transparent way. We include the right people at the right time to make the best call along the journey. We are self-empowered to make a positive impact.

5. We team up to win globally

We build the best team to take the leap from ideas to proof points, to execution. We truly understand what it is we want to achieve together. We regard diversity of background, experience and skills as our strength. We focus on helping each other, across regions & functions, to reach our goals. We celebrate success together and have fun while getting there. That’s how we live our DNA.