Barco's best-in-class FLM HD20 large venue projectors took center stage at the Bridgestone Super Bowl halftime show this year, delivering a dynamic visual showcase to highlight Madonna's musical performance.

The Super Bowl halftime show consistently tops the list of the most anticipated annual live, televised events. This year, more than 114 million viewers watched the multimedia-enhanced musical spectacular featuring pop artist Madonna. Bruce Rodgers of Tribe, the halftime show set designer, engaged LMG, Inc., a national provider of video, audio, and lighting technology, with some unique opportunities for the visual assault. The 12-minute show turned the stage and a 149' x 80' field projection area into a dynamic, continuously transforming showcase of surreal video imagery.

DWP Live, a live event production company, utilized 32 Barco FLM HD20 projectors to create the large-scale projection mapping, rigging them into eight pods of four projectors each to cover the enormous 11,000-square-foot surface area. The projectors were operated, converged and edge-blended using Barco's Projector Toolset to depict a wide range of imagery from “live” Vogue magazine covers, to glowing, animated geometrics to reverberating speakers. Content was created by Moment Factory from Montreal, Canada.