Barco LiveDots, in partnership with Baltimore-based experiential design firm The Barnycz Group, has crafted a stunning three-panel LED display for Vornado Realty Trust’s highly trafficked location within Penn Plaza, a thoroughfare for more than 600,000 commuters daily.

As the one of the largest owners and managers of commercial real estate in the United States, Vornado understands the importance of achieving the proper balance between visual aesthetics and economics to generate a high return on investment. Vornado engaged The Barnycz Group for their expertise in high-impact outdoor displays when it decided to upgrade a popular building’s signage to LED in order to boost advertising revenue opportunities.

The stunning three-panel display comprises 532 TF10 LED tiles totaling 3 million pixels of high-res video, and is driven by proprietary RMS software that enables remote management of the entire solution.  Danny Barnycz, founder and president of The Barnycz Group partnered with Barco on its award-winning American Eagle Outfitters LED display in nearby Times Square, so was the first and only choice for LED.

“Vornado wanted to make a big splash in an already crowded outdoor advertising market. Barco’s latest high-resolution LED is extremely vivid, clear and crisp. For high-profile retailers who invest millions in their brand, this color accuracy and uniformity is critical to reinforcing their tremendous brand equity, especially for today’s sophisticated, interactive campaigns. And in a city that never sleeps, it is critical to build a dynamic solution that operates reliably 24/7 in all types of weather conditions and climates.”