The world leader in luxury seeks product excellence. Also when it comes to visualization.

French luxury goods group Moët Hennessy - Louis Vuitton (LVMH) is committed to “representing the most refined qualities of Western ‘Art de Vivre’ around the world”. LVMH’s products, and the cultural values they embody, blend tradition and innovation. Just like the corporate image and corporate headquarters do. So when the group wanted to upgrade the lobby of its Paris headquarters with new visualization technology, it turned to Barco.

Barco LiveDots engineers successfully attached a total of 621 NX-4 black LED modules onto the supporting pillars inside the LVMH lobby. The modules are built into a customized mechanical structure and have been equipped with customized shaders to increase the viewing angle.

By offering the deepest black levels available on the market, and pairing this with a phenomenal contrast ratio of over 4,000:1, Barco’s NX-series have set a new standard for indoor LED displays. And they are certainly doing a great job at the LVMH headquarters. During weekdays, LVMH displays its corporate film onto the pillars. On Saturdays, passers-by can watch a movie by an artist. No matter what time of day and no matter when the viewers stand close-by or further away, the black LED modules relentlessly ensure excellent luminosity - a solution that does justice to the luxury LVMH brand!