As the sixth largest cinema chain in the world, Cinemex proudly offers superior quality movie entertainment thanks to Barco digital cinema projectors which it has deployed exclusively for 1,800 screens across Mexico. This bold move has increased Barco’s market share in Latin America to more than 70 percent. Cinemex selected Barco in large part due to its local service and parts infrastructure. “Barco has demonstrated an ongoing commitment to our operations, providing local resources and resident Barco Mexico teams focused on meeting our digital cinema needs quickly and completely,” commented Cinemex' Director of Infrastructure.

Founded in 1995 with the intent to revolutionize the movie entertainment industry in Mexico, Cinemex began installing multiplexes and stadium-style seating with the primary focus of attending to the guests every need.  Today Cinemex continues to offer innovative concepts in cinema-going including Platino Cinemex and Cinemex Premium, state-of-the-art theatres equipped with luxury seating and first-class dining, Cinemex 3D, the 4D experience, Casa de Arte and Alternative Content.

“We always believed Mexico is a strategic frontier for digital cinema in the region and we significantly scaled up our local infrastructure investments three to four years ago in anticipation of these large deployments, based on our confidence in Mexico, Central and South America,” commented Ivan Cannau, Country Director for Barco Mexico.

Barco’s investment in Latin America has evolved from a strong presence in Brazil where it has maintained a local office for more than 15 years, with locations established in Mexico and Colombia.  Barco is poised to match the projected growth of cinemas in the region with additional service staff and parts locations as needed.