Digital cinema: the start of a new era for Brazil’s cinema exhibitors

Brazil’s public authorities have made great efforts, over the past few years, to help cinemas go digital. Together with ANCINE, the agency responsible for promoting and regulating the Brazilian fi lm and video industries, and the Brazilian Development Bank (BNDES), the government set up the ‘Cinema Near You’ programs, which decrease the investment and operational cost of digitization by at least 30%. The small Brazilian cinema Cine Lúmine, with two theaters in Penápolis and one in Birigüi, was amongst the fi rst cinema exhibitors in Brazil to take the leap … with Barco’s digital cinema projectors.

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