As the largest cinema chain in the region and fourth largest in the world, Cinepolis has pioneered many cinema technologies and new movie theater concepts in Latin America. The latest achievement in innovation is the acquisition of Barco’s DP4K-60L high brightness digital cinema laser projector, which is offering customers “an intimate, pampering experience” at its upscale, family-oriented cinemas.

Building on its long-term relationship with Barco, Cinepolis installed the new laser projector at its brand new signature complex, Cinepolis Parque Toreo in Mexico City. The high brightness laser system uniquely combines single projector simplicity with operational flexibility -- in this case, with polarization-based 3D -- to provide consistently brighter, sharper and more uniform images, delivering stunning, saturated colors for the most lifelike and immersive movie presentation available today.

Barco has been the exclusive provider of DLP Cinema® xenon projectors for the exhibitors’ converted and new theaters since 2011, becoming a trusted partner for Cinepolis’ expansion over three continents. “Barco has been an excellent digital cinema partner, not only providing the industry’s best-in-class projectors but also leading in the local Latin market, with its partnership approach and dedicated overall support experience to optimize our investment in their solutions,” comments Gabriel Morales, Director for Technology at Cinepolis.  “Barco Laser was a logical choice in our long standing collaboration including future and leading edge technologies in now well over 3,000-theaters we work together.”