From 21 to 29 November, the Canton Fair Pazhou Exhibition Hall in Guangzhou, China was home to the 13th edition of the International Automobile Exhibition. As one of the world’s top motor shows, the event gathered automobile brands from around the world in Guangzhou to introduce many new car models.
During the exhibition, Barco supported a number of major automobile brands in their on-site visual displays. Especially notable was the launch of the new Mercedes-Benz, for which 50 HDF-W26 projectors, 4 HDQ-2K40 projectors, and 37 Encore video processors were used to create a spectacular show. What’s more, the innovative switch from LED to projection technology hails a new direction for visuals at automobile exhibitions.