In the fall of 2015, Philip Morris International organized a series of unique gala dinners in Lausanne, Zurich, Bern and Geneva in Switzerland. Combining image projection with 360° projection mapping and immersive audio, the company aimed to create compelling atmospheric experiences involving all the senses. To ensure the audience’s full immersion in sights and sounds, Barco’s state-of-the-art IOSONO sound technology was deployed.
Sound and vision
The dinners — each of which were attended by some 50 guests — were adorned with urban as well as natural landscapes. This was made possible by means of no less than 22 projector and 8 media servers, which created a mesmerizing projection mapping show on a customized table. But visuals alone weren’t enough to create a truly immersive experience. That’s why the organization also decided to deploy an impressive audio set-up consisting of 64 D&B Audiotechnik channel loudspeakers, including 8 table loudspeakers. These were set up in 4 layers to create a holographic sound experience. The 3D audio content and sound design was created by Soundtrack Unlimited.
Attention to detail
The combination of high-end projection mapping and immersive 3D audio created the impression of being ‘right in the middle of the story’. In this way, each course of the dinner was not only a culinary tasting but an atmospheric experience for all the senses. In the ‘nature’ theme, for example, the table became a forest floor and guests could hear forest animals and a babbling brook. The accompanying dish was served in a moss-decorated wooden box. JEFF Communications GmbH designed the concept of the media production and partnered Habegger AG for the technical realization.