We strive to integrate excellent Chinese traditional culture with unique style of Zhang Yuan so that citizens & visitors can have immersive experience.
As an art exhibition with demanding visual requirements, seemingly unrelated elements of modern and vintage Shanghai-style and Chinese tradition are combined, allowing the audience to travel through the streetscape of Maoming North Road and the Shikumen alley in Zhang Yuan as if shuttling through time and space. With the help of Barco projectors, the architectural outlines of alleys are perfectly integrated, achieving a realistic visual experience and restoring the urban style of Shanghai.
The unique historical architectural style of the centennial Zhang Yuan brings together 28 different types of Shikumen lane houses since the opening of treaty ports in Shanghai, with nine alley facades along Maoming North Road. The diverse materials and complex construction of the building walls make it difficult to achieve a unified visual effect when presenting a large-area projection. Moreover, to fully demonstrate the real-life memories in Shanghai's century-old alleys, there are highly demanding requirements for color expressiveness of the projectors.
Besides, because of the complex building shapes of the centennial Zhang Yuan, the projection areas dimensions need to be adjusted one by one, which requires a high level of warping and blending performances of the projectors.
Considering that there are many alleys and complex terrain in Zhang Yuan and the fact that the projection carrier must be presented by nine different alley facades, the design team selected a total of thirty-four Barco ultra-high brightness laser projectors for five different scenes in Zhang Yuan.
Barco UDX series projectors are dual-color laser-phosphor projectors with brightness up to 40,000 lumens, which is the best choice for outdoor projection. In addition, with the support of constant light output (CLO) technology, it can ensure the stability and consistency of long-term projection effects. At the same time, the UDX has the ultimate color expressiveness to present real images with consistent visual effects on different carriers.
The UDM also has an ultra-wide color gamut superior to Rec.709 color space. The 22,000 lumens brightness provided by UDM-W22 fully meets the needs of outdoor projection.
Throughout the project, Barco perfectly combined the projection effect of its products with the scenery of every alley in Zhang Yuan through professional support services. Faced with the demanding challenges of numerous projection carriers of different sizes, Barco's installation team thought outside of the box and installed closely coordinated 34 ultra-high brightness laser projectors in the optimal positions. The powerful color reproduction and wide coverage, achieve a blend of scenes perfectly interpreting the customs and sentiments of Shanghai.
Moreover, the long warranty and good stability of the Barco projectors ensure long-term and reliable image output, allowing the optimal and worry-free display of Zhang Yuan's projection mapping show.
- 28 × UDX-W40
- 1 × UDX-4K40
- 3 × UDX-W32
- 2 × UDM-W22
- Flexible installation position and stable image display
- Rich and accurate colors restore the scene precisely
- Excellent blending and geometric correction effect
- Barco team provides professional services
Barco projectors help us to present high-quality images with good product performance and create a visual feast.