The NAB Show is the premier destination for leaders in the broadcast, media and entertainment industries. It convenes decision-makers from around the globe, offering valuable insights, cutting-edge tools, and innovative technologies that enable storytelling at scale. A unique event to experience emerging trends across artificial intelligence, the creator economy, sports, streaming/OTT and cloud virtualization all in one place.

Join Barco for two live presentations on Saturday, April 5th, at SMPTE’s Future of Cinema Conference. Learn all about HDR by Barco and explore our recently announced post-production solutions.

SMPTE’s Future of Cinema: Next-Generation Projection

Time: 11:00am – 11:55am

Cinematic HDR is becoming a reality, bringing significant improvements in brightness, contrast, and color gamut.

Discover the latest breakthroughs in HDR cinema projection with Lightsteering technology, featuring real-world content, conversion workflows, and leading industry tools like ACES, Resolve, Baselight, and Colorfront.

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SMPTE’s Future of Cinema: HDR in Cinema – addressing versioning with a practical workflow

Time: 4:30pm – 5:15pm 

As multiple companies introduce their own approaches to cinematic HDR, the industry faces a growing challenge of content versioning.

Join us in a collaborative session with Bill Feightner, CTO at Colorfront, as we outline a practical workflow that simplifies HDR mastering and conversion, ensuring high-quality results across different projection systems.

Be sure to arrive early and join us for a Barco sponsored Happy Hour right before this session from 4.00pm – 4.30pm.

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*Please note that a Premium Conference Pass or a SMPTE Future of Cinema pass is required to attend these sessions.