Remember the Barco LiveDots’‘Digital Dream’ set-up in the Paris Les Quatre Temps shopping mall? The giant, curved LED display – Europe’s biggest indoor, high-resolution LED display – has been turning heads since September last year. And the over 46 million shoppers who visit Les Quatre Temps each year, love it. As do the Digital Out-of-Home experts. Last night, the amazing LED wall won a DailyDOOH Award in the ‘Best Overall Retail Experience’ category, during a prestigious black-tie gala event in London.
C7 LED tiles: the perfect solution
The ‘Digital Dream’ is a LED installation that Barco LiveDots delivered to Unibail-Rodamco, Europe’s leading commercial property group, in close cooperation with Movingdesign France (concept design and contents) and GIGLAM (scenographer and technical consultant). The nearly 250m² curved LED display, which extends vertically over three floors of the busy shopping mall, features 1,527 C7 LED tiles. In addition, Barco LiveDots set up a high, rectangular screen in front of the elevator, comprising 360 C7 tiles.
Images that sell
“This award really shows an appreciation for our continuous focus on Retail & Advertisement,” says Carl Rijsbrack, CMO for Barco LiveDots. “The unique architecture of the screen, together with the video processing and content management system, truly materializes the customer’s digital dream. The solution pushes visual communication to another level: brands can connect with the audience by means of a 3D canvas surrounding the whole atrium. Overall, it offers offers great value to any advertiser."
Most prestigious DOOH award!
DailyDOOH is a blog on Digital Out-of-Home solutions, put together by a dedicated team of journalists and industry experts. In 2012, the DailyDOOH team launched the DailyDOOH Gala Awards, which is now the biggest and most prestigious award ceremony in the industry. Over 200 companies attended this year’s black-tie gala to see Barco LiveDots win the award.
Want to know more about the winning project? Read the full testimonial
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