“Shape” Barco’s 2018 annual report is out
"In 2019 and beyond, we want to accelerate future topline growth and further step up profitability. To achieve that aim, we will further shape Barco for the future,” says Jan De Witte, CEO. “Barco must become more agile, responsive and customer focused. Going local in emerging markets like China and India remains crucial to the Barco strategy. At the same time, we will keep investing in R&D in 2019, while reinvesting resources to strengthen software development, product management and services capabilities.”
In order to enable bright outcomes, we work hard to deliver the gold standard in every market. Via co-creation with customers, suppliers, peers and the academic world, we can develop solutions, services and business models that deliver true customer value. In addition, by gradually transforming from a hardware company into an organization that combines hardware with software and services, we are shaping our offering to enable truly bright outcomes. The progress and impact of this transition is highlighted in the annual report.
Shaping sustainable impact
This year, sustainability has been integrated into our corporate strategy and steady progress was made in 2018. Jan De Witte confirms: “We want to move away from awareness to true engagement among employees to make sustainability an integral part of how we shape our business”. Special attention went to the sustainability report, which provides a clear ambition statement and 2020 targets as well as a detailed overview of our contribution to the Sustainable Development goals set by the UN.
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