Barco introduces cost-effective indoor modular LED displays for retail and advertising
Kortrijk, Belgium, 10 March 2015 – Barco, a global leader in LED technology, is proud to add two new indoor LED displays to its display portfolio for retail and advertising. Designed for fixed indoor installation in fashion retail, automotive retail, banking or transit advertising applications, the V4i and V6i feature 4mm and 6mm pixel pitch, respectively, and combine the renowned Barco image quality with excellent contrast.
“We offer an extensive portfolio of both indoor and outdoor LED displays with low, medium, and high resolution for all types of applications in the retail and advertising market,” comments Carl Rijsbrack, Vice President Retail & Advertising at Barco. “With the addition of the V4i and V6i to our V-series LED displays, we are expanding our range of medium-resolution displays with cost-effective models. All around the globe, Barco products have proven their worth by offering exceptional image quality, ultimate reliability for 24/7 performance, low total cost of ownership, and ease of use. And our brand-new V4i and V6i continue this tradition of excellence.”
In the retail and advertising industry, downtime and revenue are mutually exclusive. That’s why advertising companies need to be confident that the displays in their advertising network run 24/7. Barco’s display solutions are also flexible deployment options for retailers. Retailers benefit from this technology in various ways by attracting customers to come into the store via the display in the shop window or by highlighting products inside the store. Extremely reliable, the V4i and V6i are not only designed to serve these purposes, they also provide advertisers with ultimate peace of mind.
Just like the other V-series LED displays, the V4i and V6i are managed and controlled by the dedicated V-series Toolset (VTS) application software. The VTS comes with an intuitive interface for easy display management and set up. Advanced options – such as brightness, gamma and color temperature control – and the display configuration tools make the V-series an excellent choice for basic LED display applications. Customers can choose from front or back serviceability.
All Barco V-series displays are supported by the state-of-the-art DV-100 LED image processor and equipped with Barco’s high-performance AthenaTM scaler for superior image quality and performance. Designed for full flexibility, the DV-100 also supports new standards like 3G SDI, HDMI and DisplayPort, in addition to supporting standard inputs up to (dual) HD-SDI.
Images that sell
The goal of retailers and advertisers is to provide ‘images that sell’ and that’s exactly what Barco offers through its Intelligent Display NetworkTM concept, which consists of four pillars: a wide range of display hardware (LED, LCD displays and projectors); the X2O visual communication platform to easily manage, distribute, and monitor content across all displays; peripherals such as image processing tools, media players and sensors; and professional services to install, maintain and support the various products and solutions.
Also for other markets
While Barco primarily introduces the new V4i and V6i in the retail & advertising market, the LED displays are equally suited for fixed installation in museums, theaters, houses of worship, indoor sports venues and corporate venues. As the V4i and V6i share identical benefits with its first-class LED range, Barco proves that superior image quality is no longer exclusively reserved for the high-end LED market.
Visit us at DSE
Discover Barco’s portfolio of networked visualization technology for retail and advertising by visiting the Digital Signage Expo (DSE) on 11 and 12 March in Las Vegas (US). You’ll find Barco at booth #818.
Barco, a global technology company, designs and develops networked visualization products for the Entertainment, Enterprise and Healthcare markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and APAC. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with 3,250 employees worldwide. Barco posted sales of 1.051 billion euro in 2014.
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