Maheshwari Theatre second in Bangalore (India) to adopt ‘Auro 11.1 by Barco’ immersive sound technology
Bangalore, India 20 May, 2014 – Barco, a global leader in digital cinema technology, is proud to announce the installation of the ‘Auro 11.1 by Barco’ immersive sound technology at Maheshwari Theatre in Bangalore (India). On 23 May, the sound platform’s unique, true-to-life sound reproduction will be unveiled at a press conference, in the presence of key people from the local entertainment industry. The 1,000-seat theater is the second screen in the region to upgrade its sound system to Auro 11.1, after Manasa Theatre in July 2013.
With its vast dimensions, luxurious interior and prestigious balcony, Maheshwari Theatre has everything Bangalore’s cinema aficionados could wish for. To satisfy even the most critical moviegoers, the theater is equipped with a world-class, ultra-bright Barco DP2K-23B projector. The recent introduction of Auro 11.1 by Barco’s lifelike sound technology completes the experience.
“With all the alternatives that are currently available, moviegoers demand something truly unique,” says Manjunatha, Proprietor at Maheshwari Theatre. “We believe that sound plays a vital part in this as much as images do. That’s why we began our quest for the best sound technology available on the market.”
Following an intensive search, Manjunatha and his team contacted renowned sound engineer Sails Raj at Cine Acoustics. Based on his excellent experiences at the Manasa Theatre last year, Raj suggested that the team should go for Auro 11.1 by Barco. By using a unique, three-layer approach based on three axes (x=width, y=depth and z=height), this technology enables ambient sound to come from all around and above. This makes it possible for the brain to subconsciously position sound sources in space.
After a thorough demonstration, any possible reservations on the side of the Maheshwari staff were quickly dispelled. “Apart from the fact that we have a lot of faith in Barco as one of the best solution providers on the market, I was absolutely blown away by the sheer auditory impact of the solution,” said Manjunatha. “This level of immersion was something I’ve never experienced before, and I’m confident that it provides Maheshwari Theatre with a unique competitive differentiator. On top of that, the technology’s full compatibility with our former sound system enabled us to upgrade seamlessly and cost-effectively. And thanks to the fully expandable design, we are now equipped with a lasting, future-proof solution.”
About Auro Technologies
Auro Technologies (www.auro-3d.com; www.auro-technologies.com) is a spin-off of the Galaxy Studios Group and owner of the Auro-3D® Technology Suite. The Auro-3D® concept and listening formats have been developed by Wilfried Van Baelen, founder and CEO of Galaxy Studios and Auro Technologies. Galaxy Studios is renowned worldwide for its state-of-the-art leadership in audio innovation for music and sound for film. The Auro-3D® suite offers groundbreaking, easy-to-use and unprecedented sound reproduction capabilities to the professional, automotive, broadcast and consumer electronics markets (such as gaming, smartphones, multimedia PC, notebooks, tablets, audio players, digital TV, media libraries, and packaged media).
Barco, a global technology company, designs and develops visualization products for a variety of selected professional markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and Asia Pacific. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with 4,000 employees worldwide. Barco posted sales of 1.158 billion euro in 2013.
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