ERDEM SOYAL

EXECUTIVE VICE PRESIDENT - IMMERSIVE EXPERIENCE

He started his career as a consultant for the Dutch government where he introduced new business concepts and led international projects for the public sector. 

Later he made strong progress in the commodity business of Philips Semiconductors and thereafter moved to Philips Lighting where he hold multiple leadership roles.

After Philips, Erdem served as General Manager for General Electric leading its lighting division as well as its startup business, GE Current, the end-to-end energy management services company.

Before joining Barco, Erdem served as General Manager for Honeywell Building Technology where he was responsible for the Fire, Security, Electrical Products and its Homes businesses.

He earned a Master of Business Administration degree from Tilburg University, in the Netherlands, with a focus on Organization and Strategy. He also holds a bachelor’s degree in Electronic Engineering.