How A Luxury Manufacturer Got Interior Designers to Love Home Tech
Imagine you’re co-sponsoring an event for top designers who are vying to win Hilton’s “Ultimate Luxury Hotel Room” contest. The participants have 24 hours to develop a winning concept which will later be erected at the big Hospitality Design Expo (owned by CE Pro’s new parent company, Emerald Expo).
Designers can brainstorm and work with any of two-dozen vendors sponsoring the event, including design-centric staples like Kohler, PPG Pittsburgh Paints, Restoration Hardware and Serta.
There is a glass-door manufacturer on the vendor roster, as well as a fine-art purveyor, fabric supplier, tile manufacturer, and a popular provider of furniture and flourishes for the hospitality industry.
And then there’s you, a maker of high-end video projectors.
Who do you think is going to be the least popular kid at the design party?
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