Imagine a cinema that could make every occasion special, whether you’re on a romantic date night or celebrating your 8-year-old son’s birthday. Village Cinemas grants these wishes with the first-ever “concept-only” cinema. Featuring four distinct cinema experiences, Village Entertainment chose Barco Smart Laser projectors from Cinionic to present movies in every unique auditorium.
Movie theaters are striving to differentiate their offering for a generation seeking personalized entertainment options. The new cinema at Westfield Plenty Valley in Melbourne, Victoria, Australia offers a new “World of Movie Experiences,” fulfilling Village Cinemas’ brand promise “where movies mean more.”
Movie fans can choose a experience designed for every occasion: VJunior to delight families with children; Gold Class for a rich, luxury cinema experience; VPremium for cozy couples or to impress a date; and VMAX cinema offering the latest, high-impact blockbusters on a giant screen with enhanced sound.
“We’re excited to have taken the next natural step in digital cinema by installing laser projection at Village Cinemas Plenty Valley. We, and our guests, are thrilled with the on-screen presentation, and look forward to enjoying this consistency for years to come,” comments Tim Weeks, National Technical Manager Exhibition at Village Entertainment.
The theater boasts a total of nine auditoriums and is part of a recent $80 million redevelopment project at Westfield Plenty Valley, a unique dining and entertainment destination. Digital cinema integrator Edge Digital Technology was involved in the hardware integration at the site.
“We are proud to partner with Village Cinemas to help them realize their vision of a concept-only cinema, the first of its kind in Australia,” comments Serge Plasch, Chief Commercial Officer at Cinionic. “They can count on Barco Smart Laser projectors to provide the highest brightness and color fidelity to deliver a WOW experience to their guests.”