Retail & advertising

Today, advertisers and marketers are faced with the challenging task of catching consumers’ attention while getting the right message across. With Barco’s eye-catching visualization technologies, your message will truly stand out. As a one-stop shop, only Barco delivers the most stunning digital canvases, with the most user-friendly content management systems, for retail and advertising available today.

The four pillars of a heightened customer experience

We can optimize the customer experience to increase sales, boost repeat business and build brand loyalty according to four pillars:

  1. Excite & engage

    Customers can truly experience content in a meaningful, personalized way through a premium visual experience, thanks to our display technology’s high brightness and contrast, which enliven images and add “pop” to advertising messages.
  2. Interact & participate

    Audiences can interact with the digital signage, actively and passively determining the content of their experience via their input, capturing content from their personalized encounter to take away, share via social media, or act on it by making a purchase.
  3. Inform & guide

    By learning about customers in real-time, the displays provide relevant information to the consumer, increasing their attention span and adding insight to their buying decision. A variety of content such as menus, train schedules, shopping mall layout, and public media assets such as weather forecasts, news reports and more, can be provided intuitively on demand.
  4. Advertise & promote

    The retailer has an arsenal of data to better communicate with the audience, conveying the right message, at the right time, at the right location, to the right audience to maximize relevance. 

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Attention-grabbing visualization technology for retail and advertising.

Barco Capital

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