Brazilian fashion brand Ellus is known for its bold and authentic jeanswear. With headquarters in Brazil, the brand is also distributed in Europe, the Middle East, Latin America and Asia.

During the São Paulo Fashion week 2011, one of the rooms of the Ellus fashion show was transformed into a 3D cinema room with a 9 by 3 meter screen. By using Barco's FLM events projectors, Ellus presented a 3D video of its 2011 winter collection. The video itself featured Barco's creative MiSTRIPs.