A full-blast immersion into the world of Coca-Cola bottling

From Galway, Ireland, to Petropavlovsk at the easternmost point of Russia: the Coca-Cola Hellenic Bottling Company AG (Coca-Cola HBC) is active in 28 European countries, making it one of the world’s biggest bottlers and vendors of Coca-Cola products. Its unique portfolio of brands, mix of geographies and passion for marketplace implementation make it a leader in the alcohol-free beverage industry.

Kick-Off 2014
Coca-Cola HBC employs around 38,000 people and is aware that its business success depends on its employees. To make sure that all the noses are turned in the right direction, the group organizes a big event for the Management to kick off each financial year. No fewer than 700 HBC employees attended the Kick-Off 2014 happening at the BelExpo center in Belgrade, Serbia.

Ultra-bright images, throughout the auditorium
For one day, they were treated to presentations, videos and workshops on the future strategy and business plan. Atomic Visual Support, a provider of audio and video services, took Barco projectors on board to truly immerse all participants into the world of Coca-Cola. While two HDQ-2K40 systems projected crisp, ultra-bright images behind the center stage, two FLM-HD20 and FLM R22+ projectors visualized images on its left and right wings too. Playout was done with an Apple MacPro with 3 x FullHD outputs, so that the total display area was 5760x1080 pixels.

All attendees were suitably impressed with the set-up and went home inspired, ready for another great year at the Coca-Cola Hellenic Bottling Company.