Infotainment revolution: Crafting engaging experiences that captivate audiences.

Infotainment, where information and entertainment converge to revolutionize content consumption. This innovative concept has captivated audiences worldwide, making a significant impact on museums, travelling exhibitions, visitor experience centers and making its presence felt even in education and corporate spaces.  

In this four-part video series, we speak with 4 industry experts and delve into the art of crafting engaging infotainment formats that elevate customer experiences to new heights.

Meet the Experts

Shannon Henriksson

Shannon has worked for Museums Victoria for 23 years.  During this time, he has witnessed a seismic shift in the arts industries' desire for AV hardware and digital products to deliver engaging exhibitions and activations.  

His happiest place is one where the outcome and operational robustness meet experience intent. 

Siddharth Bathla

Siddharth Bathla, architect, industrial designer, and founder of Design Factory India, pioneers a multi-disciplinary approach to design, crafting experiential spaces. Recognizing India's growth, he advocates for vital cultural spaces. Committed to enhancing these spaces, his team integrates user-centric solutions while preserving structural authenticity, fostering a better future.

Tyson Brown

Tyson Brown has spent over 22 years working in the audio-visual, event, and multimedia industries. 

For the past seven years, Tyson has held the pivotal role of Head of Multimedia at the National Gallery of Victoria (NGV), Australia's most visited gallery and museum. 

In this capacity, he has played a central role in shaping the institution's AV and new media landscape. His responsibilities encompass a broad spectrum, from planning and executing AV integration for major exhibitions, events, and operations to spearheading research and new development initiatives such as NGV Contemporary.

Jasline Tay

Jasline is a seasoned professional with a remarkable 23-year journey in the corporate world, specializing in product management.

Throughout her career, Jasline has been a passionate driver for growth strategy, consistently contributing to the expansion and success of the organizations she’s been a part of. Her unwavering commitment to devising and executing growth strategies has been a driving force behind her impressive track record.

Jasline has had the privilege of collaborating with renowned industry leaders, having made significant contributions to various multinational companies. Her experience has given her opportunities to gain invaluable insights and a deep understanding of the dynamics of the tech and imaging sectors.

Thomas Richard

Thomas, currently serving as the Publisher and Editorial Director at Spinworkz Pte Ltd, brings a wealth of experience to the role. Spinworkz is the publishing powerhouse behind Systems Integration Asia magazine, a trusted source in the AV industry and among end-users across Asia for more than two decades.

Thomas boasts over 30 years of dedicated service within the publishing sector. Throughout his career, he has demonstrated an exceptional knack for identifying and cultivating niche regional magazines. These publications have covered an array of fields, ranging from post-production and audio to broadcast and, most recently, AV technologies.

Notably, Thomas has made significant strides in advancing industry knowledge. He played a pivotal role in introducing the first Dante, SDVoE, and SynAudCon training programs to Southeast Asia.


In part 1 of the series, we discuss with Shannon about the creative use of AV and projection technologies to create an engaging experience for museum goers.    

Content and Design

In part 2 of the series, we chat with Siddharth about the importance of content and types of design to create an immersive experience for audiences.

Gallery and Exhibitions

In part 3 of the series, we meet up with Tyson to talk about blending exhibitor ideas with projection technologies to create thought provoking storytelling in a gallery and exhibitions.


Behind every storytelling, every content, every immersive experience, there lies a technology that powers them all. In the final part of the series, we catch up Jasline Tay to discuss just that.

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