When a cutting-edge brand like Nokia wants to flex its technology muscle, what better way than to pull off an animated, high-tech billboard and surprise pop concert in downtown New York City? To launch Nokia’s new Lumia 900 Windows® phone, Mission Public Relations set out to create a massive entertainment experience reflecting Nokia’s primary branding of “Amazing Every Day.” A cornerstone element of the promotional event was a dazzling 3D video show blasted across the 15,000 square foot multi-faceted LED façade originally created by Barco and The Barnycz Group for American Eagle Outfitters’ new Times Square store.

"We knew we had to go big and bold with this campaign, and Nokia wanted to demonstrate its ability to conquer a huge technical challenge," commented JD O’Lone, Director of Experiential at Mission. New York City’s Times Square and the iconic AEO building provided the perfect venue to engage thousands of people in a live, immersive showcase to launch Nokia’s new phone. Pop star Nicki Minaj joined the festivities, performing a free concert to coincide with the release of her latest CD.

Bluman Associates orchestrated the surreal, constantly shape-shifting 3D video content created by Glassworks using a dozen Barco ImagePRO-II switchers for signal scaling and conversion to ensure a smooth, continuous show. "The ImagePROs have always been our ‘get out of jail free’ card - if you have enough of them, you can fix anything, from signal incompatibilities to inconsistent resolution," said Pod Bluman, Owner of Bluman Associates Limited. "We use them on every job we do!" Bluman also handled the AV for Nokia’s UK launch which featured a stunning projection mapping on the Millbank Tower in London.

See details on the original award-winning American Eagle Outfitters LED billboard in Times Square.