“Why Barco? Because it is the best product on the market.”

2012 is a year of special events at Cinemark Brazil, as Brazil’s largest digital cinema chain celebrates 15 years of existence. Or rather: 15 years of innovation. Ever since its establishment, the group has been adopting new concepts and technologies to offer its customers ‘much more than cinema’: it was the first to install a multiplex, offer 3D cinema, establish VIP theaters and bring in Extreme Digital Cinema with large screens, superb sound and best-quality images.

Barco has been helping the cinema chain realize its mission by offering cutting-edge 2K and 4K digital cinema solutions. Why Barco? “Because it is the best product on the market,” says Director of Technology Luciano Silva.

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