스펙터클한 방식으로 2015년을 경축하면서 Barco는 유능한 미디어 제작업체인 PointCloud Media 및 LD Systems와 팀을 이루어 텍사스 섣달 그믐 행사인 Sugar Land의 4차원 시각적 페스티벌을 탄생시켰습니다. 비디오 효과, 맞춤형 애니메이션 3D 콘텐츠, 움직이는 조명, 콘서트 규모의 사운드 시스템이 결합되어 무대를 꾸몄으며 비디오 프로젝션의 드래곤이 불을 뿜는 모습을 재현하기 위해 타운 홀의 지붕 끝부터 실제 폭죽을 쏘아 30,000명의 팬들의 함성을 이끌었습니다.


A pioneer in 3D projection mapping
Jack Hattingh of PointCloud Media pioneered the city’s first projection mapping in 2009, and has steadily grown the show in scope and sophistication since that inaugural year. “The event really put Sugar Land on the map, and it’s become a touchstone for 3D projection mapping technology worldwide. The ‘sugar drop,’ kind of like the Times Square ball drop, was a unique device that ultimately led to the video going viral!”

Barco projectors rise to any challenge
Barco supplied eight HDF-W26 projectors to create the projection mapping, delivering stunning brilliance and flawless performance. PointCloud has employed Barco’s large-venue projectors for many years in numerous projects, often using venues like the Sugar Land event to test brand new concepts.  “With the Barco projectors, I have complete confidence in executing my ideas because they perform so well in challenging circumstances.”

And, what do you do for an encore? Eventually, producers plan to push the 4th dimension of video mapping by boosting interactivity and incorporating more live elements like confetti, balloons, fireworks, live media and more!

See the video here!