Golden Village Multiplex, Singapore’s first all-laser cinema boosts quality and reduces costs

In October 2017, Golden Village (GV) expanded its circuit with the Golden Village Paya Lebar, the first all-laser cinema in Singapore, boasting eight auditoriums, including state-of-the-art Duo Deluxe seats and a Barco lobby solution. Golden Village is known for its wide choice of movies and unparalleled comfort.

Golden Village Multiplex Pte Ltd is Singapore's leading cinema exhibitor with 12 multiplexes housing 100 screens with locations at Yishun, Bishan Junction 8, Tiong Bahru Plaza, Jurong Point, Tampines Mall, Great World City, Plaza Singapura, 112 Katong, City Square, Suntec City and VivoCity - home to its flagship cinema and Singapore’s only megaplex. In October 2017, GV opened Singapore’s first all-laser cinema.

Offering spectators a better experience
The cinema exhibition industry is competitive, as exhibitors must deal not only with other cinema houses but also home entertainment. So the theaters have to be more than just attractive, they have to offer something out of the ordinary.

For Golden Village, the answer is very clear to upgrade the movie experience for their viewers. Founded 25 years ago, the company was the first to introduce multiplexes in Singapore and is now the leading exhibitor with 100 screens.

When they decided to open a new multiplex in Paya Lebar, the goal was very much to create an exceptional environment in which people could watch movies. So they called on the finest technology on the market, including super-comfortable Duo Deluxe seats and the Barco lobby solution. As part of these improvements, the Paya Lebar venue is also Singapore’s first all-laser complex.

Improving image quality and operational efficiency
Golden Village has called the use of Barco laser projectors “a revolutionary game changer”. While their primary goal was to improve the viewing experience, the company was also interested in improving their operational efficiency. In effect, this means reducing power consumption and maintenance costs, as there is no longer a need to replace lamps.

The benefits of going all-laser for spectators
Golden Village believes that other chains will soon move into the Paya Lebar region, so it is important to establish their complex as the foremost movie destination. Going all-laser was an almost logical conclusion as Golden Village was anxious to offer a better overall viewing experience while also cutting the operating costs. What’s more, Barco’s laser projectors have offered the sort of premium quality that main theatre requires. Barco's winning solution of Smart Laser projectors combined with the unique quality to reduce operating expenses won the day.

Preparing for tomorrow’s market
Barco has established experience in consistently creating innovative solutions for movie theaters. Golden Village intends to continue benefiting from this by using future-compatible systems in both projection and lobby solutions. “Barco has been a long-time partner of GV,” says Sebastian Fong, Manager, Projection Management at Golden Village Multiplex. “We look forward to working hand in hand with them to continue this fruitful relationship.”