The Dubai World Cup 2010 offered horse racing enthusiasts and the glitterati set alike the hospitality only the Emirati can provide. Incorporating the opening of the iconic Meydan Grandstand and Racecourse – the new home of the Dubai World Cup – an extension of the program has meant that the meeting now stages a total of eight races.
With many of the thoroughbreds present in Dubai at the end of March, Creative Technology were proud to be asked by lead creative agency M-is, to supply a turnkey audio visual solution for this international event, providing over 17 tons of equipment from CT's London office and utilizing a variety of equipment and resources from their Dubai operation.
One of the many logistical challenges that M-is faced was that the racing had to be viewable around the track at all times. M-is creative solution chosen was to create automated projection sails that could be raised and lowered to fit in with the race schedule. This was an engineering task on a gigantic scale. The race track is over 1km from side to side and because the projection screens had to supplement the 100m wide track side screen at times throughout the event, these screens could not be small. Therefore fifteen 25m x 14m portrait screens were constructed (by Starhire group).
After carefully researching the various projection options and full scale testing in the UK, CT opted for doubled Barco XLM HD30's in a portrait orientation, providing full redundancy and simplifying line up issues created by larger numbers of more readily available projectors.