Enlivening London`s busiest roundabout with Barco LiveDots’ digital LED screens

Every day, thousands of vehicles pass by Elephant and Castle, London. To get the attention of passing drivers and pedestrians, outdoor advertising expert Primesight recently installed two giant Barco LiveDots digital advertising LED screens (10mm resolution).

Primesight chose Barco LiveDots Digital Out of Home (DOOH) systems primarily because of their proven color accuracy, brightness control, remote management capabilities and reliability.

These latest additions to Primesight's networked Barco LiveDots LED screens, which have been delivered by Barco partner Titchfield Group, are centrally managed from Primesight’s head office. They ensure that the lives of millions of Londoners are positively affected with eye-catching, exciting advertisements.