The new billboards are located at three key locations – with two displays actually facing each other across the street. The displays feature thousands of square feet of TF10 tiles with specially designed corner tiles and front-service mechanics, broadcasting millions of pixels of high-resolution imagery. Each is driven by Barco’s industry standard image processor, the DX-700, and runs Barco LiveDots’ network-based RMS software, featuring proprietary sensor technology enabling remote management of the entire display.
New York City , United States -
Vornado understands the importance of achieving the proper balance between visual aesthetics and economics to generate a high ROI on its advertising dollars. So, when they engaged experiential design firm The Barnycz Group for their expertise in high-impact outdoor displays, the company knew they would be dramatically boosting the impact of their building signage at critical retail traffic intersections in downtown Manhattan. The result: brilliant LED displays that not only light up the skyline with powerful messaging, but are expected to boost advertising revenue opportunities to the tune of millions of dollars.