9 jul. 2024

Barco Launches Global "Laser by Barco" Campaign: Educating Audiences, Enhancing Experiences

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Barco has proudly unveiled the worldwide rollout of our dynamic "Laser by Barco" campaign. Already powering cinemas across the globe with our state-of-the-art laser projection technology, we are now launching an ambitious initiative to illuminate the unparalleled benefits of this advanced visual experience. Expect more brightness, more contrast, and more color—prepare to see cinema like never before.

Experience the Brilliance of Laser Projection

With "Laser by Barco," every scene bursts into life with dazzling clarity and vibrant colors, offering moviegoers a sensory feast that transcends the ordinary. This campaign is our commitment to not only enhancing visual storytelling but also ensuring that every audience member can fully appreciate the groundbreaking improvements that laser projection brings to the big screen.

Tools That Transform Cinema Marketing

To empower theaters that have embraced "Laser by Barco”, we have provided a toolkit designed to captivate and educate. From an inspiring global cinema trailer that demonstrates the technology's impact before each screening to engaging in-lobby displays and vibrant digital campaigns, these resources are crafted to amplify in-theatre messaging and dazzle cinema patrons.

A Vision for Tomorrow, Today

As "Laser by Barco" goes global, we're blending thrilling entertainment with conscientious innovation. Our projectors are not only pioneers in visual excellence but also champions of sustainability, consuming up to 70% less energy than traditional equipment. This is where environmental responsibility meets cinematic spectacle.

Dive Deeper

The magic of the movies is set to reach unprecedented heights, making every showing a momentous event that moviegoers won't soon forget. As cinemas around the world showcase films with unparalleled definition and dynamism, "Laser by Barco" is your ticket to the future of film.

Ready to be a part of this cinematic revolution?

Barco is trusted by more than 200 exhibitors with more than 100,000 projectors deployed worldwide, including over 35,000 laser solutions. Contact us to learn more about our solutions and why the world's top exhibitors place their trust in Barco's laser projection.

If you already have a Barco laser solution, contact your Barco representative to explore how our marketing tools can transform movie presentations in your theater and bring the laser-powered spectacle to eager audiences worldwide.