Outdoor 3D projection mapping at Kuala Lumpur Marathon

Kuala Lumpur , MY - 2014

At this year’s edition of the Kuala Lumpur marathon in Malaysia, Standard Chartered Bank, the event’s main sponsor, surprised runners and fans alike with a captivating 3D spectacle. Barco’s local integration partner Cantuman produced a spectacular projection mapping show on the 19th century façade of what was the bank’s first branch in Kuala Lumpur.

With the 140th anniversary celebrations of the bank’s arrival in Malaysia set for next year, Standard Chartered wanted to give the city something special. In a unique outdoor projection mapping show, the façade of the bank’s very first branch in Kuala Lumpur, just 150 meters from the marathon’s start and finish line, came to life.
An unusual angular set-up – across two sides of the building – placed high demands on two of Barco’s XLM HD30 projectors deployed by Cantuman. The projectors’ unparalleled video processing and picture-in-picture capabilities, however, proved more than up to the task and delivered a seamless 3D show on the 34-meter-wide canvas.

“Many runners watched in amazement this innovative and creative spectacle. Thousands of people shared videos of the show on social media. I believe the project has contributed greatly to the promotion of our city.” Christopher Domitter, Country Head Corporate Affairs, Standard Chartered – Malaysia

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