28 de abr de 2021

INSEAD Business School uses weConnect virtual classrooms to support GO-Live executive education

Kortrijk, Belgium, 28 April 2021 - As part of a move that started several years ago, INSEAD Business School has launched GO-Live, a powerful platform that helps executives continue their learning from anywhere in the world, based on weConnect virtual classrooms.
The move to tech-enabled management education has been a logical progression for INSEAD. “We pioneered the adaptation of asynchronous virtual courses to a customized corporate context,” according to Peter Zemsky, Deputy Dean, Dean of Innovation, Professor of Strategy & Innovation. “This is the moment for virtual executive education to go live.”

With GO-Live powered by weConnect, the multi-campus institution has taken a distinctive approach to live virtual teaching, following two broad principles. The first is being learner-centric. “You want to keep the learner empowered, active and engaged so that they're immersed in the experience, just as if they were there face-to-face,” says Zemsky. “The other key principle is to allow faculty to bring their deep skills of creating magic in the classroom from a face-to-face world to a live virtual setting.”
Results that “could not be achieved in a traditional classroom” 
Professor of Entrepreneurship, Philip Anderson, zooms in on one element that is key to weConnect. “Let's say it's a classroom and I ask a question,” he says. “One person answers and that's two minutes and then I call on somebody else and that's two minutes. Maybe I call in a third person. That's six minutes for three people.” With weConnect, you can get every single person to contribute in less than two minutes. “Instead of just focusing on, ‘Do I like what Felicity said or do I disagree?’ I can look at what everybody said and say, ‘Is there a pattern here?’ And that's really not possible in anything but an online environment.” 

Jan van Houtte, Vice President of the Teaching & Learning division at Barco said: “The education sector is really embracing digital transformation at the moment. The most forward-thinking educational institutions are using it boost engagement and deliver courses in a way that works with students’ lives, meets their always-rising expectations and, most importantly, brings in valuable new revenue streams to facilitate further growth.”

As Peter Zemsky points out, “The future of management education is blended. Our commitment is to work with our faculty and HR leaders in how best to construct programs out of all the possibilities, face-to-face, recorded asynchronous and now live virtual delivery as well.”

  • 4 virtual classrooms
  • 1 collaboration room
  • Learner-centric
  • Empowering and engaging
  • Interactive 
  • Ability to poll and get clear feedback in minutes

As one of the world’s leading and largest graduate business schools, INSEAD brings together people, cultures and ideas to develop responsible leaders who transform business and society. Our research, teaching and partnerships reflect this global perspective and cultural diversity. With locations in Europe (France), Asia (Singapore), the Middle East (Abu Dhabi), and now North America (San Francisco), INSEAD's business education and research spans four regions. Our 165 renowned Faculty members from 41 countries inspire more than 1,300 degree participants annually in our MBA, Global Executive MBA, Specialised Master’s degrees (Executive Master in Finance and Executive Master in Change) and PhD programmes. In addition, more than 11,000 executives participate in INSEAD Executive Education programmes each year. INSEAD continues to conduct cutting-edge research and innovate across all our programmes. We provide business leaders with the knowledge and awareness to operate anywhere. Our core values drive academic excellence and serve the global community as The Business School for the World.

About Barco

Barco designs technology to enable bright outcomes around the world. Seeing beyond the image, we develop visualization and collaboration solutions to help you work together, share insights, and wow audiences. Our focus is on three core markets: Enterprise (from meeting, classroom and control rooms to corporate spaces), Healthcare (from the radiology department to the operating room), and Entertainment (from movie theaters to live events and attractions). In 2020, we realized sales of 770 million euro. We have a global team of 3,300 employees, whose passion for technology is captured in 430 granted patents. For more information, visit us on, follow us on Twitter (@Barco), LinkedIn (Barco), YouTube (BarcoTV), or like us on Facebook (Barco).


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