March 28th 2017, South Korea — Digital cinema leader Barco is proud to announce the installation of two flagship laser projectors at Lotte World Tower in Seoul, South Korea. Barco’s DP4K-60L projectors will illuminate the 34-meter wide screen in Lotte Cinema’s Super Plex G theater, the largest screen on the planet. By choosing the world’s brightest cinema projector for the world’s biggest cinema screen, Lotte Cinema further strengthens its position as the most renowned and forward-thinking cinema exhibitor in Korea, Vietnam and China.
Laser tech puts the ‘super’ in Super Plex
One of the main attractions in Lotte World Tower will undoubtedly be the Super Plex G theater, which seats 622 spectators and features the world’s biggest cinema screen. It is part of Lotte’s Super Plex brand of premium auditoriums, which includes an ultra-wide screen, immersive 3D audio and extra-bright 3D imaging with a 2.4-gain screen.
To illuminate the screen, Lotte started operation with four non-Barco xenon projectors since 2014. In 2015, however, the company discovered Barco’s flagship laser projectors at the CinemaCon trade fair in Las Vegas(US). After thorough testing, Lotte was convinced by the technology’s combination of exceptional image quality, simplified operations and reduced operating expenses. Since then, the exhibitor has installed a total of four DP4K-60L projectors and one DP4K-45L projectors at its Super Plex theaters.
The best choice for premium auditoriums
Lotte Cinema had already installed four xenon projectors at its top-notch Super Plex G theater. Convinced as they were about the benefits of flagship laser, they decided to replace those units with two Barco DP4K-60L projectors before the grand re-opening. “When you take the advantages of Barco flagship laser projection into account, the decision is very logical,” says Lotte Cinema. “First of all, the image quality is unbeatable, so we’re not just offering our visitors the biggest screen but the sharpest and brightest images as well. Secondly, the DP4K-60L can easily be upgraded to HDR, which makes it the most future-proof projector available. And last but not least, when you look at the total cost of ownership, flagship laser’s ease-of-use and low maintenance make it a no-brainer for premium auditoriums.”
Stijn Henderickx, VP Cinema at Barco: “In 2015, Lotte Cinema made the switch to flagship laser after extensive testing – a strategic technology choice that perfectly complemented Lotte’s upscale cinema concept. Today, we are honored to see their commitment to premium cinema experiences and flagship laser projection extend itself to their most ambitious auditorium, the Super Plex G. We truly believe that there could be no better match for two companies as passionate about cinema as Lotte Cinema and Barco.”