Lieven Bertels

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Lieven Bertels is Segment Lead of Barco’s Immersive Experience team. He has over 25 years of experience as a creative and executive director in various media and cultural organizations in Europe, Australia and the US.

Before joining Barco, Lieven was the inaugural director of the Momentary, a new multi-disciplinary arts center and museum he helped build in NW Arkansas at the invitation of the Walton family (Walmart). Before moving to Arkansas, Lieven stood at the helm of cultural organizations in Sydney (Aus), Amsterdam (NL), and Bruges (B).

Lieven Bertels served on the board of the International Society for the Performing Arts (New York) and received a Knighthood in the Belgian Order of the Crown in 2013.

article · 6 minutos de leitura · 7 de out. de 2025

Projection mapping and the growing experience economy

Immersive entertainment is rapidly reshaping how we experience cities, culture, and public space. At the heart of this growing experience economy is projection mapping, a technology that fuses light, architecture, and storytelling to create unforgettable moments. From Asia-Pacific to Europe and North America, projection mapping is emerging as a strategic tool for urban revitalization, tourism development, and cultural expression.

article · 6 minutos de leitura · 15 de set. de 2025

Light, landmarks and legacy. The power of projection mapping.

In a world saturated with screens and static displays, projection mapping offers something different: a way to tell stories that move people - literally and emotionally. This technology transforms buildings, monuments, and even natural landscapes into immersive storytelling platforms, not just to entertain, but to educate, preserve heritage, and foster deeper connections between people and place.

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