Cinionic is now Barco Cinema


Cinionic Expands Exclusive 4-Year Agreement with B&B Theatres

Cinionic selected as premier technology partner to elevate Grand Screen, powered by CGS
Sacramento, California – September 30, 2021 – Cinionic, the world’s leading provider of laser cinema solutions, announces an expanded 4-year exclusive agreement with B&B Theatres, the 6th largest exhibitor in the U.S., with nearly 500 screens across 55 locations. Under the new agreement, Cinionic will serve as the exclusive projection technology partner for B&B Theatres, providing laser cinema solutions, including Barco Series 4 and Cinionic Giant Screen (CGS), to enhance B&B’s large format Grand Screen to ensure a brighter, elevated experience for B&B’s audiences. 

With people returning to the cinema, B&B Theatres has ambitious growth plans which include multiple takeover sites and upgrades to legacy locations. As the leading provider of laser cinema solutions – and with a dedicated all-laser portfolio – Cinionic has the range of compelling cinema solutions B&B Theatres needs to drive their expansion and be a leading destination for cinema across the country.  Cinionic will provide laser cinema projection with Barco Series 4 and 10 premium Grand Screen powered by CGS auditoriums, at sites such as the recently announced Blacksburg, Virginia location.

“B&B Theatres’ premium Grand Screen auditoriums house some of the largest screens in the country, each of which was specifically designed to offer guests a cinematic experience unlike any other,” said Brock Bagby, EVP, B&B Theatres. “Cinionic’s solutions have a proven track record of powering the latest and greatest in the industry, so we are excited to be expanding our work with them to ensure that all our sites are equipped with the technology needed to give guests the ultimate cinematic experience.” 

“B&B’s on-going expansion is testament to their passion for cinema, commitment to the industry, and rich heritage in exhibition,” said Wim Buyens, CEO Cinionic. “We’re proud to share a dedication to delivering the best moviegoing experiences, now powered by the leading laser projection suite. Today, we leverage our joint history in the industry to enable unforgettable theatrical presentation that will remind audiences of the power of cinema and keep them coming back week after week.”

B&B Theatres was impressed by Cinionic’s capabilities and the quality of presentation that laser projection provides. In expanding their collaboration with Cinionic, B&B is equipped with superior laser technology to ensure guests enjoy unparalleled entertainment opportunities. 

Cinionic is committed to supporting the future of exhibition with a trusted support and sales team, wide-range of future-ready laser solutions to fit every screen, and flexible financing and as-a-Service business models. 


About B&B Theatres

Company History

B&B Theatres has been family owned and operated since 1924 when Elmer Bills Sr. opened a movie house in Salisbury, Missouri where the future Mrs. Bills played the piano for silent movies.  During the company’s 97 years, and four generations of family involvement, it has seen the coming of sound, color, Technicolor, stadium seating, multiplexes, recliners and digital cinema. 

Current Operations

B&B Theatres is the 6th largest theatre chain in North America and operates 494 screens at 55 locations in Kansas, Iowa, Florida, Georgia, Missouri, Mississippi, Oklahoma, Minnesota, Virginia, South Carolina, North Carolina, Texas, and Washington.

About Cinionic

Founded in 2018 as a cinema joint venture between Barco, CGS, and ALPD, Cinionic unites global leaders committed to creating a new visual standard and moving the cinema industry forward. Cinionic’s future-ready enhanced services and technology solutions provide compelling cinema experiences. The company’s world-class technology portfolio includes award-winning laser projectors, HDR, integrated media servers, and premium cinema experiences, among other innovations. 

With more than 95,000 projectors installed globally, Cinionic is trusted by more than 200 exhibitors to help capture audiences at multiple touchpoints in their cinema journey and keep them coming back for more. Today, more than half of the world’s movie theaters are illuminated by Cinionic.

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Press contacts

Sarah Resnikoff

Sarah Resnikoff

PR & Relationship Marketing Manager - Cinema

[email protected]