Cinionic is now Barco Cinema


Malco Theatres go all-in on laser with Cinionic

Largest deployment of Cinionic’s Laser Light Upgrade solution in the U.S.
KORTRIJK, Belgium (April 25, 2023) – Cinionic, the world’s leading provider of laser cinema solutions, announces a deal with Malco Theatres, Inc., for a circuit-wide upgrade to laser projection. The project leverages Cinionic’s innovative Laser Light Upgrade solution to revitalize Malco’s legacy Barco Series 2 projectors with laser technology in the largest U.S. deployment of LLUs to date. Malco is the 8th largest cinema chain in the U.S. with 371 screens across 37 locations. As part of the agreement, Malco is also taking advantage of Cinionic’s extended warranty option for laser-retrofitted Series 2 projectors, extending their coverage well-beyond the industry-standard.

“We are excited to continue our partnership with Cinionic, as we remain dedicated to bringing the best possible presentations to our customers,” says Wes Lunsford, VP Digital Operations, Malco. “Upgrading our projectors to laser will enhance brightness and contrast for our patrons to further enjoy movies the way they were meant to be seen, on the big screen.”

Cinionic’s Laser Light Upgrades offer a sustainable and efficient path to laser projection. The solution offers all of the benefits of laser, including lower energy costs, simplified operations, and a reduced carbon footprint; while delivering exceptional onscreen movie presentation for audiences. Theaters moving to laser with Cinionic’s Laser Light Upgrades are also eligible to further extend the existing warranty on their legacy Barco Series 2 equipment, complimenting the standard 5-year coverage on the new laser components included in the upgrade.

Malco has long placed an emphasis on the importance of light levels in their movie presentation, beginning with the implementation of Barco Series 2 digital projection for their theaters. Now with Laser Light Upgrades, they are extending the value of that investment.

“Malco’s dedication to cinematic excellence continues to advance the moviegoer experience in the U.S.,” says Wim Buyens, CEO, Cinionic. We are proud to expand our long-standing relationship and support their transition to laser projection, wowing the next generation of audiences.”

This announcement is the latest in a long relationship between the two companies, beginning with Cinionic founder Barco’s initial rollout of digital cinema projectors.
The laser upgrade project is set to begin in Q2 of 2023, just in time for summer moviegoing season. For more information on Cinionic’s Laser Light Upgrade solution, the fastest way to laser, and the extended warranty options, visit


About Malco Theatres, Inc.

Malco Theatres, Inc. is a movie theatre chain that has remained family owned and operated for over one hundred years. It has been led by four generations of the Lightman family. The company has 37 theatre locations with over 371 screens in six states (including Arkansas, Kentucky, Louisiana, Mississippi, Missouri and Tennessee). Malco also operates three family entertainment centers in Oxford, MS, Gonzales, LA and Lafayette, LA.

About Cinionic

Cinionic, a Barco company, was founded in 2018 with a commitment to creating a new visual standard and moving the cinema industry forward. Cinionic’s future-ready enhanced services and technology solutions provide compelling cinema experiences. The company’s world-class technology portfolio includes award-winning laser projectors, HDR, integrated media servers, and premium cinema experiences, among other innovations.

With more than 100,000 projectors installed globally, Cinionic is trusted by more than 200 exhibitors to help capture audiences at multiple touchpoints in their cinema journey and keep them coming back for more.

Cinionic has offices in Belgium, United States, Mexico, Australia, and Hong Kong.

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Press contacts

Sarah Resnikoff

Sarah Resnikoff

PR & Relationship Marketing Manager - Cinema

[email protected]