For Marcus Theatres, the Cinema of the Future starts today! The company is launching its first UltraScreen® experience, an auditorium that will soon feature a three-story tall picture, crystal clear digital sound and comfortable stadium seats to delight of movie patrons in the Chicago area. “The giant UltraScreen, combined with the Auro 11.1 system, will provide moviegoers with a stunning audio and visual experience unmatched in the film industry,” Bruce J. Olson, president of Marcus Theatres.
Toward that end, two of Marcus’ Gurnee, Illinois Cinema’s 20 auditoriums are being demolished to make room for the extra-sized auditorium, which will have more than 400 seats and feature a 72'x31' screen and the first Barco Auro 11.1 sound system in the Marcus chain and in the region. Every aspect of the new UltraScreen auditorium is engineered for the ultimate in picture, sound and comfort to deliver the ultimate moviegoing experience.
Auro 11.1 has been developed with the forward-thinking exhibitor in mind, providing theater owners like Marcus with a tool to differentiate their offering for an increasingly sophisticated audience that’s willing to pay a premium for a better experience. Marcus’ UltraScreen concept with Auro 11.1 will give them a uniquely memorable experience, and keep them coming back for more.