ClickShare has been a frontrunner for many years. To strengthen its market position, the MX team keeps updating the existing solutions. In addition, they think out of the box to come up with alternatives that ensure an exceptional meeting room experience.

"That’s how the ClickShare Bar was born," says Gauthier: “End-users told us they were looking for a high-quality wireless conferencing solution that was easy to set up and maintain. So, we decided to develop a low-threshold, all-in-one audio and video solution that boasts a lower Total Cost of Ownership.”

"The idea was great, yet the project was no small feat,” says Wouter. “We stepped into a new domain. Barco is a visualization expert, but this time, we had to master both video and audio technology. That meant finding the right hardware partners and defining clear roles. In the end, we chose to co-develop the solution, appointed a central integration partner and brought in several new colleagues with expertise in audio to streamline development.” 

Thanks to the hard work of the entire team, a prototype of the ClickShare Bar was ready right on time for launch at ISE2024. Based on feedback, the product was then further fine-tuned – and the improvements haven’t stopped since.

To spread the word about all these benefits, the MX business unit relies on Frauke and her communication team, who found an exceptional marketing approach to set ClickShare apart from other wireless meeting solutions: “At ClickShare, we prioritize a human-centric approach,” she explains. “This is unique, both within Barco and across our industry. While others often go for a product-driven, technical angle, we made the conscious choice to focus on the user experience from day one.

The ‘Love Meeting’ tagline that we launched in 2023 embodies this philosophy, as does the bold ‘Bad sound looks ugly’ teaser campaign that we created for the launch of the ClickShare Bar. It’s really fun to be creative and create fun, edgy campaigns that grab attention.”