Helping Unibail-Rodamco realize its Digital Dream
How can shopping malls compete with the growing presence of online shopping? Unibail-Rodamco, Europe’s leading commercial property group, is stepping up its game to ensure an exclusive shopping experience that cannot be found on the web. “Our ambition is to re-invent the customer experience and develop exceptional places where brands can connect with the visitors,” says Christophe Cuvillier, the group’s CEO and chairman.
Unibail-Rodamco’s ‘digital dream’ perfectly fits that commitment: by installing striking LED displays at its malls, the group wishes to enliven the shopping experience. The les Quatre Temps mall in Paris was the first to feature such an eye-catcher. Comprising 1,527 C7 LED tiles, it is the biggest indoor high-resolution LED display in Europe to date.
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