20 oct. 2016

Cinesystem Cinemas in Brazil first “All-Laser” theater in Latin America

1 min de lecture

Barco is fully outfitting long-time customer Cinesystem’s Morumbi Town cinema with both Flagship Laser and Laser Phosphor projectors, further elevating the exhibitor’s premium showings while simultaneously spreading cost efficiencies across the entire theater.

Cinesystem Cinemas is one of the largest movie theater companies, bringing innovative technology to the most diverse places in the country. With 142 movie theaters throughout Brazil, Cinesystems is preparing its biggest project: inaugurate the most modern movie theater in Latin America, in São Paulo.

Bringing the cutting-edge of cinema innovation to Brazil

"We are very excited about this partnership. With Barco Innovation Center’s technologies, which includes laser projection and the Lobby Experience, we can bring to São Paulo, one of the greatest Latin American cities in terms of economic importance, a modern and innovative option of entertainment," comments Marcos Barros, Founding Partner of Cinesystem. “Expanding operations in a capital as important as São Paulo is a challenge, no doubt, but it is also a natural step when you have a solid expansion process.”