The prestigious Frost & Sullivan Award for Market Leadership in the wireless content sharing industry, presented by the global renowned consulting firm, recognizes companies that achieve the greatest market share resulting from outstanding, futureproof performance, products, and services. This award is the eighth for ClickShare in less than a year, including some other high-level industry awards by rAVe, Date News, AV News, SCN, and AV Magazine.
“Barco is a trailblazer in the wireless content sharing space with a model of sustainable success, and ClickShare is the de-facto standard that many competing products attempt to emulate,” explains Robert Arnold, Principal Analyst at Frost & Sullivan.
Setting the standard with a new industry category
“We’re honoured to get the recognition of Frost & Sullivan for ClickShare as true innovator in the fiercely competitive market. Always putting the needs of our customers first, we’ve designed a brand-new industry category with ClickShare Conference, perfectly positioned for the hybrid way of working. We brought the right product to the workplace in a challenging 2020 and make hybrid meeting truly better,” says Wim De Bruyne, VP Meeting Experience at Barco.
The leading force in the wireless content sharing market
ClickShare Conference, launched at Integrated Systems Europe (ISE) in early 2020, is unique in the market. While the market now only has a few wired and wireless alternatives to ClickShare that strive to enable Bring Your Own Meeting (BYOM), Frost & Sullivan has marked Barco among the first to offer a broader range of options than competitors. The award report sees market opportunities in a number of scenarios, such as in meeting rooms not budgeted for full integration with conferencing services, in environments where access to multiple conference services is required, and in organizations that do not wish to lock into a single conferencing service.
Building the channel
Barco has strengthened and broadened its channels, trained more resellers, and expanded its coverage in select regions and purchasing routes. The new ClickShare Alliance Program further strengthens Barco’s strategy to leverage third-party technologies and expertise. Announced in September 2020, the ClickShare Alliance Program has gained impressive early momentum. Barco has invested strongly in market awareness for the new wireless conferencing category as businesses start to bring people back to the office. Today, the program comprises more than 20 certified partners, with which the company creates interoperable bundles of offers to equip meeting rooms. Meeting-room peripheral partners include key market participants, such as Jabra, Logitech, Poly, Bose, Yamaha, and nearly a dozen other providers.
With its trusted partner network of over 1,000 accredited partners and 21 alliance partners, the company has been strengthening ClickShare’s global position as the wireless meeting room platform of the future workplace.
Growing the install base
“With close to 20K units shipped and installed and several contract wins with key customer in a challenging 2020, ClickShare Conference marks a first milestone one year after launch. ClickShare has yet again managed to secure an impressive, global market share on its promise of simplicity, zero-learning curve, and user-friendliness,” concludes Wim De Bruyne.
About the Frost & Sullivan Award
Every year, Frost & Sullivan selects Market Leadership Award recipients based on the findings of industry analysts who compare market participants and measure performance through in-depth interviews, analyses, and extensive secondary research to identify best practices within specific industries. The Market Leadership Award is among Frost & Sullivan's Best Practices Awards that recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development.
Barco designs technology to enable bright outcomes around the world. Seeing beyond the image, we develop visualization and collaboration solutions to help you work together, share insights, and wow audiences. Our focus is on three core markets: Enterprise (from meeting, classroom and control rooms to corporate spaces), Healthcare (from the radiology department to the operating room), and Entertainment (from movie theaters to live events and attractions). In 2020, we realized sales of 770 million euro. We have a global team of 3,300 employees, whose passion for technology is captured in 430 granted patents.
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